Alphonse Mucha
The Alphonse Mucha exhibition is being held at the Chigasaki Art Museum.
Alphonse Mucha (1860-1939) was a representative of Art Nouveau, an artistic style that flourished in Europe from the end of the 19th to the beginning of the 20th century, and an artist who produced many posters, decorative panels, calendars, etc., which are described in “Graphic art and posters from Central and Eastern Europe”. He is also a pioneer of the graphic arts described in “Graphic arts and posters in Central and Eastern Europe“.
His elegant images of women decorated with botanical patterns attract many people to this day.
Another characteristic of his work is that he continued to produce art that is not simply art to be looked at, but is relevant to daily life, including posters, decorative panels, design books, postcards, stamps, banknotes and product packaging.
Art Nouveau, Mingei and Art Deco
Art Nouveau, which describes his artistic style, was an international art movement that flourished mainly in Europe from the end of the 19th century to the beginning of the 20th century, and meant “new art”. The design features include decorative qualities that are not bound by conventional styles, such as organic motifs such as flowers and plants, and the use of new materials such as iron and glass, which are combined with free curves. The Industrial Revolution, as described in “The Roads of Holland” and “The Roads of Ireland (1): A Journey in Britain“, was a period in which art was no longer aimed at aristocrats and other special people, but at ordinary citizens in the fields of architecture, crafts, graphic design and so on.
In Japan, Art Nouveau was accepted and spread as a new measuring technique.
Even today, Art Nouveau-style confectionery can be bought at the Shiseido Parlour.
The folk art advocated by Yanagi Muneyoshi, as described in “Kaido yuku Inaba/Hakki no michi“, was also strongly influenced by this Art Nouveau style.
The Art Nouveau movement also saw the spread of low-cost modern design, which rejected ornamentation, after the First World War, and a shift towards Art Deco, which used simple designs such as those of the Bauhaus, as described in “On the beauty common to art and programming“.
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